Comstock Cleaning

Comstock Cleaning has proudly served the Greater Reno area for the past 7+ years, delivering top-quality cleaning services tailored to each client's unique needs. As a locally owned and operated business, they take pride in being a trusted name in both residential adn commercial cleaning.

Their story is rooted in the Reno community and shaped by firsthand experience. Owners Jordan and Jeff (pictured on the left) have known each other since their Little League days, growing up side-by-side in Reno - both alumni at the University of Nevada, Reno.

Jordan and Jeff came to me with one design asset: a logo. But as a growing company they wanted a solidified visual identity and that's what you are exploring now. As you scroll you'll see the Sierra Mountains. a refreshing color palette and plenty of scenes featuring animated versions of the co-founders - a truly refreshing brand that stands out from your typical cleaning marketing.

LOGO VARIATIONS

Developing a brand means that you have to think about the different ways a logo will be displayed, weather it's on merchandise, letterheads, business cards, social media and more!

When designing the Comstock Cleaning brand identity, I created multiple logo variations to ensure the visual identity would remain strong, clear, and adaptable across different platforms and uses. The primary icon stands alone beautifully in both light and dark backgrounds, making it ideal for social media profiles, uniforms, or branded supplies. The horizontal wordmark works well for website headers and email signatures, while the stacked logo creates impact in print or signage. This flexibility ensures that the brand will remain consistent and recognizable—whether viewed on a mobile screen, a business card, or a storefront.

COLOR CHOICES

When developing the Comstock color palette, I wanted each color to reflect both the freshness of a well-cleaned space and the natural beauty of the region:

Charcoal Shine - a deep slate tone, represents reliability and professionalism—perfect for a brand clients can trust.

Eco Rinse - a soft blue-green, suggests eco-friendly practices and the clarity of sparkling clean surfaces.

Lime Lift -a bold and bright green, gives a nod to natural citrus-based cleaners and adds a sense of energy and renewal.

Fresh Mist - a light, refreshing green, evokes the feeling of walking into a space that’s just been scrubbed top to bottom.

Slate Scrub - a dark neutral, grounds the palette and pairs effortlessly with both digital and print applications.

ICONOGRAPHY

I chose clean, simple icons for that are instantly recognizable. Each one represents a target cleaning area—cabinets, blinds, windows, tubs, carpets, and floors—so visitors can quickly see what Comstock offers.