COFFEE CABIN (MOCK PROJECT)
I created Coffee Cabin, a mock coffee company, as a passion project inspired by a snug little cabin café tucked away in the heart of Vermont, where locals gather to slow down, warm their hands around a mug, and catch up with familiar faces. I’ve always loved the cozy coffee aesthetic, and this concept gave me the space to fully explore it through warm, inviting branding, earthy tones, and thoughtfully designed assets inspired by the coffee industry. Every detail was imagined to reflect comfort, community, and that unmistakable “favorite local spot” feeling. Coffee Cabin allowed me to blend storytelling with design, showing how atmosphere, place, and emotion can come together to create a cohesive and welcoming brand experience.
BRANDING CAROUSEL
To bring Coffee Cabin to life, I designed a comprehensive branding carousel that gathers all of the brand’s visual elements into one cohesive story. The carousel showcases the full system behind the brand—from the warm, earthy color palette and organic patterns to custom shapes, typography, and lifestyle photography that reflect the cozy cabin atmosphere. Each slide was thoughtfully designed to feel approachable and intentional, guiding the viewer through how the brand looks, feels, and comes together across different touchpoints. This carousel highlights my ability to build a complete visual identity and present it in a clear, engaging way that feels both creative and cohesive.
This motion graphic features a softly pulsing coffee cup layered over Coffee Cabin’s signature brand pattern, bringing warmth and movement to the identity. The subtle animation adds personality and reinforces the cozy, welcoming feel of the brand, showing how motion can elevate static design into a more immersive brand moment.
MOVEMENT IS KEY
LOVE A GOOD STICKER
This sticker mockup showcases the Coffee Cabin logo printed in multiple brand color variations, demonstrating the flexibility and versatility of the visual identity. By applying the logo across different colorways, this asset highlights how the brand system adapts while maintaining consistency, making it suitable for real-world applications like packaging, merchandise, and in-store branding.
