AFRO DELUXE
Afro Deluxe is a Reno-based brand that provides local chefs with all the ingredients they need for authentic African cuisine! They source everything from stok fish steaks to semolina flour and more!
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For the logo I wanted to incorporate 3 moods;
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​Bold: The word "AFRO" uses a bold font that represents it's splash into the Reno scene.
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Luxurious: The word "DELUXE" uses a smooth, sweeping font that creates a sense of elegance and intention—like a signature or handwritten invitation.
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Fresh: The leaf element instantly suggests freshness, wholesomeness, and natural ingredients. It aligns perfectly with food rooted in tradition and the earth.
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COLORS
Our color palette beautifully captures the essence of African cuisine through vibrant, earthy tones that reflect both tradition and flavor. The bold yellow and orange hues evoke the warmth and richness of ingredients like maize and egusi, while the deep and olive greens represent the freshness of leafy vegetables and herbs central to many dishes. The fiery red adds a dynamic touch, symbolizing the heat and spice found in beloved staples like jollof rice and pepper soup.
IMAGERY
We intentionally chose vibrant and energetic imagery to reflect the richness and warmth of traditional African cuisine. Every visual element—from the bold color palette to the vibrant clothing—was carefully selected to evoke a sense of cultural pride, authenticity, and celebration. Our goal was to create a digital experience that feels both welcoming and rooted in tradition, inviting users to explore the flavors and stories behind every dish.
The imagery is bursting with color and life, immediately drawing the eye and capturing the spirit of African culture. Bold reds, warm yellows, and earthy greens were chosen to mirror the spices and ingredients common in African cooking, creating a visual link to the food itself. High-quality photography and playful, modern graphics work together to create an engaging experience that’s both culturally respectful and emotionally resonant, building trust with users seeking genuine, authentic products.
