Afro Deluxe is one of the first online marketplaces to provide Reno locals with the food ingredients necessary to prepare authentic African cuisine.  I had the pleasure of designing their logo, branding guidelines, website and social content.

 

We captured the essence of Nigeria with earthy and natural colors with a pop of green to drive home that fresh ingredient feeling!

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For the font choices (also used in the Logo) we went with a combination of Helvetical Neue Bold and the Luxurious Lake Script.  Why? Because we want to stand out as the #1 premium location for authentic ingredients in the area.